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The Sturdiwheat Story
A Lucky Break
In 1940 when Arnold Kaehler was
grinding wheat on a farm in Red Wing, Minnesota, the casing on
his portable grinding mill broke. Some of the outer wheat layers
sifted through by mistake. Mr. Kaehler was curious and tasted
the stray wheat. "A particularly fine flavor." he thought.
He began experimenting with the wheat in his kitchen at home.
Before long he had a cereal, a pancake mix and a patent on a new
process for grinding and screening wheat layers.
Mr. Kaehler called his company Sturdiwheat. He prided himself on
the strength-building qualities of the wheat layers and soy
grits in his breakfast foods. Customers did not seem to care.
They bought Sturdiwheat foods because they tasted good - that
fine flavor.
Sturdiwheat is still made in Red Wing. We are still using Mr. Kaehler's patented process and we are still selling Sturdiwheat
pancake mix, breads and cereal because of their great taste -
even though they are good for you. |